Tag Archives: Consulting

Do You Eat Your Own Dog Food?

“Dogfooding” is a concept from the product development community that refers to an organization using its own product to test it. This is a way of seeing how products work in real-world situations, developing empathy for the user experience, and working out bugs. “Dogfooding” is one (albeit incomplete) strategy consistent with design thinking, in which we observe and develop empathy with users while creating a solution to meet their needs.