“Dogfooding” is a concept from the product development community that refers to an organization using its own product to test it. This is a way of seeing how products work in real-world situations, developing empathy for the user experience, and working out bugs. “Dogfooding” is one (albeit incomplete) strategy consistent with design thinking, in which we observe and develop empathy with users while creating a solution to meet their needs.
I planned my January 2020 blog post to reveal what I learned during a year of experimentation and deliberate transformation. This design thinking approach to reconceptualizing my business began well before the pandemic and continued throughout. At the beginning of that journey, I pictured sharing the lessons that I learned. But the insight I have […]